Overview
Our in-house marketing team was tasked with designing and producing a Request for Proposal (RFP) within a short timeframe, as several copies (50 booklets in total) were needed for distribution among several key meetings throughout the week. Due to the quick turnaround—we needed to design, proofread, meticulously review stats, make edits (as needed), get final executive approvals and send to print vendor for production by week’s end—as final booklets needed to be ready to go out that following Monday.
Team
Tiara Woodlyn—Project Lead + Marketing Specialist
John Maldonado—Art Direction + Designer
Kelly Smith—Analytics + Production Manager
Process
Step 1: Consultation
Attended a meeting with the client, copywriter/project manager, and production manager to go over the request from the client and see how the expectation can be met and when.
Step 2: Conceptualize
Had a meeting of the minds with the production manager and copywriter/project manager to go over ideas on design, copy and timeline.
Step 3: Layout
Worked closely with the production manager to put together the structure and design of the book. And utilized the copy to implement designs that brought the copy to life.
Step 4: Strategic Branding
Utilized iconography and designs that I previously created for other campaigns for consistency and to increase brand awareness and brand recognition in the expansion areas.
The title is consistent with previous collateral
Cover has the same design layout as previously designed pull-up banners and vehicle wrap
Icons have been used on previous OOH advertising and collateral
Added glossary, table of contents and iconography index based off of feedback from external constituents
