Resume

 
 
 

Work Experience

Graphic Designer / WOW MKTG / Remote

September 2020 - Present

  • Designed a range of materials, including collateral, digital ads, social media graphics, PowerPoint presentations, on-air graphics, out-of-home campaigns, vehicle graphics, and editorial layouts.

  • Revitalized brand identities for various clients, enhancing their overall image and market presence.

  • Crafted the visual identity for Mind Your Health, a successful mental health awareness initiative by Jackson Health Foundation.

  • Collaborated with art directors and copywriters to storyboard and produce assets for client TV spots.

  • Merged creativity with strategic branding to empower client initiatives and effectively convey messages across diverse mediums.

Graphic Designer / Health Partners Plans / Philadelphia PA

September 2017 - October 2019

  • Collaborated closely with Marketing and Communications teams and internal clients to conceptualize and execute projects.

  • Designed and refined marketing materials such as brochures, white papers, newsletters, eco posters, and programs, ensuring consistent use of logos, branding, and identity elements.

  • Supported web assignments as a backup resource, contributing to online initiatives as needed.

  • Managed multiple projects concurrently, typically handling five or more projects at a time.

  • Took on additional marketing-related tasks to support organizational goals and objectives.

Production Designer / Agency M / Philadelphia PA

October - November 2016, January  - April 2017

Graphic Designer / Amongst Friends Advertising / Remote     

April 2016 - July 2018  

Art Director / CMP Advertising / Miami FL-Hybrid 

September 2011 - April 2017

Creative Services / Self-employed / Miami FL 

January 2010 - Present

Graphics Manager / ABC Imaging / Fort Lauderdale FL

January 2009 - December 2010

Senior Graphic Designer / Bermello Ajamil & Partners / Miami FL

April 1999 - March 2008


Skills

  • Technical Skills:

    • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat) Microsoft Office. Art Direction. Color Theory. Composition. Layout. Logo Design. Illustration. Corporate Branding. Corporate Identity. Collateral Design. Storyboard. Design Principles. Ideation. Typography & Font Selection. UX/UI Design. Photography. Photo Editing. Print Production.

  • Soft Skills:

    • Creativity & Innovation. Time Management. Teamwork & Collaboration. Adaptability.


Education

Diploma, Graphic and Desktop Design — Art Institute of Fort Lauderdale


Affiliations

American Institute of Graphic Arts (AIGA)


Awards & Honors

  • Gold ADDY Award – Direct Marketing
    American Advertising Federation, 2013
    Recognized for the Energy Kitchen Residential Direct Mailer, which increased brand awareness and boosted social media engagement. Served as Lead Designer on the project as part of the award-winning team.

  • Gold ADDY Award – Non-Traditional Advertising
    American Advertising Federation, 2013
    Honored for the Energy Kitchen Digital B2B Marketing Piece, which achieved a 40% response rate and led to a measurable increase in deliveries. Contributed as Lead Designer on the project team.

  • Best Portfolio – Graphic & Desktop Design
    Art Institute of Fort Lauderdale, 2005
    Received top recognition among graduating class for standout design portfolio.

 
 
 
 
 

Richmond, VA
23224

hello@john-maldonado.com

Art Direction & Graphic Design