As an art director at CMP Advertising, I collaborated with the creative director, copywriter, and social media manager on branding and marketing efforts for Energy Kitchen—a healthy fast-food alternative focused on grilled, baked, and steamed options. We developed restaurant collateral, direct mailers, social media ads, and monthly email blasts tailored to the South Florida franchise. The team’s work earned two Gold ADDY Awards from the American Advertising Federation: one for a residential direct mail piece in Direct Marketing, and another for a digital B2B piece in Non-Traditional Advertising.
