Produced as part of the creative team at WOW MKTG—the development of the Dr. Gab’s SWAF activation was a pop-up space for the Cultura Profética concert in Miami’s Wynwood Arts District. The interactive photo op seamlessly integrated SWAF branding into a dynamic, fun and shareable moment for concertgoers. This engaging experience familiarized attendees with the Swiss brand and its light, refreshing blonde lager.
