Produced as part of a team at WOW MKTG—the development of the Dr. Gab’s SWAF activation was a pop-up space for the Cultura Profética concert in Miami’s Wynwood Arts District. The interactive photo op seamlessly integrated SWAF branding into a dynamic, fun and shareable moment for concertgoers. This immersive brand experience was accompanied by a curated selection of SWAF beers, allowing attendees to explore the brand’s unique flavors.